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I help businesses turn digital visibility into measurable growth through paid advertising, search strategy and conversion-focused marketing. My work is built around reaching the right audience, reducing wasted spend and generating qualified leads.
With 8+ years in digital marketing, I combine campaign strategy, SEO, analytics and continuous optimization to improve performance. Every decision is guided by real data, business goals and meaningful conversions.

Google Ads and Microsoft Ads focused on high-intent traffic and qualified enquiries.

Campaign strategies built to convert clicks into calls, form submissions and sales opportunities.

SEO and SEM strategies that improve visibility across paid and organic search.

GA4, GTM and conversion tracking that show what is actually driving results.
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Long-term Google Ads lead-generation campaign for a California plumbing company, supported by continuous optimization, conversion tracking and performance analysis. |
My core work covers paid search, SEO, SEM, content marketing, analytics and conversion tracking. I focus on practical execution: understanding the goal, building the right campaign structure, measuring what matters and optimizing continuously.
Search campaigns, keyword strategy, ad copy, bidding, negative keywords, location/device optimization and ongoing performance improvement.
Search advertising that extends paid-search reach and explores additional opportunities beyond Google.
Keyword-led search strategy designed to improve visibility and connect paid and organic acquisition efforts.
Content-led marketing that supports search visibility, audience education and stronger digital positioning.
Accurate tracking for calls, lead forms, purchases and other valuable actions so campaign decisions are based on real outcomes.
Digital marketing experience across lead-generation and e-commerce environments, with strategies adapted to different customer journeys and business goals.
USA
Amrita is very responsive, professional, and communicates clearly. She put in great effort on my project and was always available to answer questions. I appreciate her time and support. I would definitely recommend her and hire her again
Dubai
Amrita delivered good work on this project and I enjoyed working with her. Her communication was top-notch, she met all deadlines, and her I enjoyed working with Amrita and will likely have additional jobs for her in the future.
Dubai
Good communication skills and easy to work with!! She understood the requirements well, completed the tasks efficiently, and was open to feedback throughout the project. Overall, it was a smooth and positive experience working with her
Australia
We had a very positive experience working with Amrita. She understood our ecommerce advertising requirements and managed the campaigns efficiently. She was responsive, organised, and always willing to discuss new ideas for improvement.
Dubai
Amrita was professional and dependable throughout the project. She understood our requirements well and completed each task carefully. Communication was excellent and she was always willing to help whenever we needed clarification.
USA
Excellent communication and quality work. Amrita reviewed our campaigns carefully and suggested several useful improvements. She was proactive, organised, and completed the work efficiently. I would gladly work with her again.
A structured process keeps campaigns focused on business goals, accurate measurement and continuous improvement.

Understand the business, audience, offer, competition and conversion goal before spending budget.

Build the campaign structure, targeting, keywords, creative and tracking foundation correctly.

Review search terms, bids, devices, locations, ads and landing-page performance to remove waste and improve conversions.

Track meaningful results, report clearly and scale what is producing stronger business outcomes.
Greater Kolkata Area, India
amritanag44@gmail.com
Welcome to WordPress. This is your first post. Edit or delete it, then start writing!
Digital marketing professional helping businesses grow through SEO, paid ads, analytics, and performance-focused strategies.