Google Ads
search
Google Search Campaign for Lead Gen
Optimized B2B search infrastructure focusing on high-intent keywords and CRM integration.
Result
+215% Conversion Rate
verifiedSenior Performance Marketer
Paid Ads Portfolio & Campaign Experience
A selection of performance marketing work across Google Ads, Meta Ads, Bing Ads, Amazon Ads, Shopify Ads, YouTube Ads, analytics, and conversion-focused campaign strategy.
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Ecommerce
shopping_bag
Google Shopping for Ecommerce
Full-feed optimization and Performance Max transition for a luxury retail brand.
Result
4.8x ROAS Avg.
Meta Ads
hub
Meta Ads Funnel for Shopify
Full-funnel strategy (TOFU/MOFU/BOFU) with creative testing at scale for DTC brands.
Result
$12.4k Daily Revenue
Meta Ads
replay
Facebook Retargeting
Advanced DPA setups and custom audience segmentation for high-repeat purchase items.
Result
-40% CPA Reduction
Bing Ads
trending_up
Bing Ads for High-Intent Traffic
Leveraging Microsoft Search Network for older, high-income demographics in the financial sector.
Result
35% Lower CPC
Amazon Ads
storefront
Amazon Sponsored Products
ACOS reduction through keyword negative matching and bidding optimization for FBA brands.
Result
18% Target ACOS
YouTube Ads
play_circle
YouTube Video Ads
Direct response video campaigns using Video Action Campaigns to drive site sales.
Result
2M+ Targeted Views
Analytics
analytics
GA4 & GTM Setup
Comprehensive tracking audit and implementation of server-side tagging for better data hygiene.
Result
Clean Attribution Setup
Audit
fact_check
Paid Ads Audit
Foundational audit identifying $50k+ in wasted monthly ad spend for an enterprise SaaS.
Result
$50k+ Waste Identified
Stack & Expertise
Mastery over the industry-standard tools that drive performance and measurable growth.
ads_click
Google Ads
social_leaderboard
Meta Ads
window
Microsoft Ads
shopping_cart
Amazon Ads
shopping_bag
Shopify
movie
YouTube
bar_chart
GA4
tag
GTM
monitoring
Looker Studio
psychology
Strategy
Deliverables & Reporting
Real examples of the strategic and visual assets delivered during a standard engagement.
Reporting Dashboard Example
Real-time Looker Studio dashboards consolidating data from 4+ ad channels for holistic ROI tracking.
Ad Account Audit Screenshot
Comprehensive analysis of campaign structure, bid strategies, and pixel health.
Strategy Documents
15-page deep-dive strategic roadmap including competitor analysis and creative briefs.
web
Landing Page Recommendations
UI/UX improvements for conversion optimization and mobile-first responsive design.
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Campaign Structure Examples
Visual mapping of Hagakure and STAG/SKAG structures for scalable account growth.
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Reporting & Analysis
Weekly performance executive summaries and data-driven pivot recommendations.
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